Novelty Toys Wholesale — Impulse Items by the Carton

Small, bright, cheap and instantly understandable. Anything that needs explaining does not sell at a till, and anything that costs more than a note is a considered purchase rather than an impulse one.

The practical approach is the same as for a prize drawer: many models in small quantities, reordering only what empties.

Novelty goods are the happy case in freight: they are small and dense, so they are billed on actual weight rather than volume, and the cost per piece delivered stays close to the factory price. They also pair well in a consignment with light goods such as plush, lowering the billed weight for the whole shipment.

Small goods for children fall under small-parts rules in most markets, and the marking on the packaging is part of the product. Where a factory has provided test reports, they are recorded on the card; where it has not, we say so.