
Wholesale Toys from China — Direct from the Factory Floor
Direct from Chinese factories in Yiwu, Shantou and Guangzhou — open prices, one-carton minimum.
Open prices per unit and per carton. No registration, no sales rep, no minimum order value, no company required — you can buy as an individual. Both prices — per unit and per carton — are open before you order.
















































Catalogue: 38 Categories, Live Counts
385,341 items across 38 categories and 267 subcategories. Every count is pulled live from the catalogue — not a marketing figure.
Sourcing toys from China usually means one of two bad options.
The first is a sourcing agent. He marks up the price, hides the factory, takes a commission on every order, and you never learn what the goods actually cost. The second is a platform where the minimum order is 500 or 1,000 pieces per model, the price appears only after you submit an enquiry form, and a sales manager replies three days later asking for your company registration number.
Neither works if you run a shop, sell on Amazon or Shopify, or simply want to test twenty models before committing to a container.
We built the third option. Every item in our catalogue carries two prices — per unit and per carton — visible without registration. The minimum order is one carton of one model, and you can mix models freely. There is no sales manager between you and the price, and no company registration between you and the order.
Pricing
Pricing: Both Numbers, Always Visible
| Example item | Per unit | Per carton | Pieces per carton |
|---|---|---|---|
| P17610161146877208 | $12.55 | $151 | 12 pcs |
Both prices are published on every product page. The per-carton price is what the factory charges; the per-unit price is that figure divided by the carton quantity. There is no hidden margin between the two, and no third number that appears at checkout.
Freight is calculated separately, on actual weight and volume, and shown before you pay.
And the conversion rate is a published formula, not an internal one. We convert at the official People's Bank of China rate plus 5%. Open the PBOC site, add five percent, and you have the exact rate your order is calculated at — fixed on the day you pay. Ask any other intermediary what rate they use and compare the answer.
How your final invoice is built →Product page
How to Read a Product Page
Every item in the catalogue shows the same set of fields, and each one exists to answer a question a buyer would otherwise have to ask by email. If you read these six fields before ordering, you have already avoided the mistakes that cost most first-time importers money.
SKU. The internal code, for example P17610161146877208 or YM928108. It is the only thing that identifies the item unambiguously. Photographs repeat across factories, names get translated three different ways, but the SKU does not move. When you write to us about a specific product, the SKU is the fastest possible message.
Price per piece. What one unit costs. Useful for working out your margin, and useless for placing the order, because you cannot buy one piece.
Price per carton. What you actually pay. This is the factory's own carton at the factory's own price, and it is the number your bank transfer will be built from.
Minimum quantity. The number of pieces in that carton — 12, 24, 108, 168, depending entirely on the product's size. This is not a threshold we set; it is how many units the factory physically puts in one box. A large radio-controlled truck comes twelve to a carton. Small figures come several hundred.
Certificates. Shown when the factory supplied them, absent when it did not. Across the catalogue 25,572 items carry at least one valid certificate — REACH on 17,648 items, EN71 on 14,250, CPSIA on 12,940, ASTM F963 on 12,768, CE on 9,401, CPC on 9,185, UKCA on 3,419 and RoHS on 2,367. If an item shows nothing, that means nothing was supplied, and we would rather show you an empty field than a borrowed document.
Photographs. They come from the factory. We do not restyle them and we do not substitute a better-looking image from a similar product, which is why the catalogue does not have the uniform polished look of a marketplace where every photo was shot by the same studio.
There is one more thing on the page worth reading carefully: the carton dimensions. On light bulky goods they decide your freight bill more than the weight does, and they are the input to the calculation on our volumetric weight page.
Who can buy
Who Can Buy, and From What Volume
Do you need a registered company? No. You can buy as an individual. On DDP shipments the freight forwarder acts as importer of record and clears customs. We don't ask for VAT numbers or incorporation documents.
What is the minimum order? One factory carton of one model. There is no minimum order value. Mix twenty different models, one carton each — that is a valid order.
Do you break cartons or send single samples? No. Opening a carton turns the remainder into dead stock and destroys the factory packaging your goods need to sell as new. Your test order is one carton — and unlike a single sample, a test carton sells afterwards.
What if the item is assorted? If the product page says "assorted" or "mix colors", you receive a sealed factory mix. Colours can't be chosen and the exact split isn't guaranteed — that's how line packing works. You know this before you order, not at unboxing.
Full terms: who can buy →Freight and the 100 kg Rule
Freight is charged on weight and volume, not on the value of your goods. That single fact decides whether a wholesale order makes money.
| Route | Mode | Rate | Min. chargeable weight |
|---|---|---|---|
| China → CIS / EAEU | road | from $0.84 /kg | 100 kg |
| China → Europe | sea, rail, road, air | quoted on request | 100 kg |
| China → North America | sea, air | quoted on request | 100 kg |
| China → Middle East | air, sea | quoted on request | 100 kg |
Transit times, door to door:
| Destination | Sea | Rail | Road | Air |
|---|---|---|---|---|
| United States | 13–32 days | — | — | 5–12 days |
| Canada | 20–55 days | — | — | 7–15 days |
| European Union | 40–60 days | 28–35 days | 20–25 days | 8–15 days |
| Saudi Arabia | — | — | — | 7–12 days |
Competitive door-to-door DDP rates — the ones with customs clearance and duties already included — start strictly at 100 kg. Below it, your shipment is billed at a small-consignment rate, two to three times the base, or simply rounded up to 100 kg.
So we give you 30 days of free consolidation at our warehouse in China. Add the items you need, build the shipment to an efficient weight, and ship it all at the proper rate. Rates are calculated live in the cart for your exact weight and volume.
Shipping methods and transit times →The process
What Happens After You Click Order
Most suppliers describe what they sell. Almost none describe what happens between your order and your warehouse, which is where the uncertainty actually lives. Here is the whole sequence.
You place the order. Any mix of models, one carton minimum per model, no minimum order value, no company registration. The order records both prices as published on the day you ordered.
We buy from the factories. Your order is usually not one factory but several — a mixed assortment of twenty models can touch a dozen suppliers across Yiwu, Shantou and Guangzhou. Each is bought at carton scale by us, at the price you saw.
Everything converges on one warehouse. Goods from every supplier arrive at the consolidation warehouse in Guangzhou. This is the step that makes a twenty-supplier order into one shipment instead of twenty freight problems, and it is why we hold a warehouse rather than drop-shipping from factories.
We check the order line by line. Model against model, carton count against carton count. This is where a wrong item or a factory shortage gets caught while the goods are still in China and still fixable, rather than after they have crossed a border.
The shipment is weighed and measured. Not estimated. Actual weight and actual volume, on our scales, and the greater of the two decides the freight. Only at this point does the freight figure exist, which is why we do not quote it earlier and why you should be wary of anyone who does.
You pay the freight and the shipment leaves. Goods are paid before purchase, freight after weighing — two stages, both against real numbers rather than estimates. The full breakdown of the payment stages, the transfer fee split and the exchange-rate formula is on pricing and payment.
Transit. Sea, rail, road or air depending on the route and on what you chose. Times by region are on shipping and transit times.
Arrival and the claim window. Filming a continuous unboxing video is two minutes of work and it is the difference between a provable claim and a conversation. The windows, the evidence and the resolution times are on buyer protection.
Two things inside that sequence are worth stating plainly because they are where buyers most often assume the worst. Goods can sit in the consolidation warehouse free of charge for 30 days, so you can order in several waves and ship once. And freight has a minimum chargeable weight of 100 kg, which means a very small first order pays for space it is not using — the cheapest first order is not the smallest one, it is the one that fills the floor with several models.
Where it's made
Where the Goods Come From
Yiwu
The world's largest small-commodities market. Innovation Building 3, Chouzhou North Road, Yiwu, Zhejiang 322000.
Shantou (Chenghai)
The toy manufacturing capital of China — where most of the catalogue is made. 57 Zhu Jiang Lu, Longhu District, Shantou, Guangdong 515057.
Guangzhou
Our consolidation warehouse — every consignment passes through it before leaving the country.
We ship worldwide from our consolidation hub in Guangzhou. Main lanes: the CIS, Europe, North America and the Middle East. Tell us your city — we quote the exact rate.
Documents
Documents, Certification and Customs
In the international toy trade, compliance is your ticket to the market. So here we tell you the inconvenient truth instead of the convenient one. We will not promise a CE certificate for an unbranded low-cost toy — that promise falls apart at your first shop inspection, and you pay for it, not us.
What you see before you buy. If a manufacturer holds valid testing — EN71 and CE for the EU, CPSIA and CPC for the US, TR CU for the EAEU — the product page carries a badge marked "certificates provided by the manufacturer", and we send the scanned lab report on request. If there is no badge, the factory makes that item for the Chinese domestic market without certification. We don't write "certificate pending" and we don't attach someone else's report.
How many items actually carry documents — the number, not an adjective. 25,572 catalogue items hold at least one valid certificate:
| Document | Items |
|---|---|
| REACH | 17,648 |
| EN71 | 14,250 |
| CPSIA | 12,940 |
| ASTM F963 | 12,768 |
| CE | 9,401 |
| CPC | 9,185 |
| UKCA | 3,419 |
| RoHS | 2,367 |
An item can hold several at once, so the figures overlap.
What ships with every consignment: commercial invoice and packing list. Manufacturer test reports on request, for the items that carry a badge.
Customs — two clean routes. On DDP shipments the forwarder handles Chinese export clearance, freight, clearance in your country and all duties. If you clear customs yourself, we provide official export from the Chinese side — and if the factory holds no export licence, we or our licensed partners act as Exporter of Record and file the declaration.
Documents, certification and customs →Buyer protection
Buyer Protection
In China
Every consignment is visually inspected at our Guangzhou warehouse before loading: article numbers, contents, colours, quantity per carton, packaging condition. Wrong items are turned back on the spot — you don't pay international freight for someone else's mistake.
In transit
Cargo insurance is available on request and typically costs 1–3% of invoice value. If an insured shipment is damaged, we draft the claim against the carrier, file it, and follow it to payout.
On arrival
File within 7 days of receipt, with a continuous unboxing video. Defects above the 5% production norm are compensated by replacement in your next shipment or by a cash refund.
We stop working with that factory and pay your compensation from our own reserve fund. Our dispute with a supplier is our problem, not yours.
Honest limits
Who We Are Not Right For
A supplier that claims to suit everybody is describing a brochure, not a business. Four kinds of buyer are genuinely better served elsewhere, and saying so is cheaper for both of us than finding out after an order.
You need one piece. Single units are not something we ship, and asking will not move it. A lone toy still needs a picking slip, an export line, a box and a freight booking, and it would still meet a 100 kg billing floor on its own. When the quantity you want is one, retail is the correct answer and cheaper than we could ever be.
You need your own design or your own logo. Tooling of your own, and packaging with your name on it, is something the Chinese industry does very well — but it runs on its own quantities, its own lead times and its own contract. What the catalogue minimum covers is buying what already exists, not commissioning something new.
You need a licensed character. If the price offered on a protected character is one only an unlicensed copy could reach, then that is what it is. Unlicensed goods are seizable at the border and the exposure sits with whoever's name is on the customs declaration, not with the workshop. We do not knowingly list them, and when asked for one the answer is no.
You need a guaranteed delivery date to the day. International freight does not work like that. Ports congest, customs inspect, weather closes routes. We publish ranges by region because ranges are honest and a single date is not. If your business genuinely depends on a fixed calendar day, plan against the production calendar and order early — Chinese New Year alone stops the country's factories for weeks every year.
What we are right for is narrower and clearer: a shop, an online seller, a marketplace trader or a distributor who wants to test many models cheaply, see both prices before ordering, and scale the ones that sell without ever being forced into a container.
Photo report
Photo Report
We photograph every batch when it arrives at our warehouse, before it ships. You get the report with your shipment — not a stock photo of a showroom.
FAQ
Frequently Asked Questions
What is the minimum order?
Do I need a registered company?
Do I need to register to see prices?
Are you a factory or a middleman?
Do you send single-piece samples?
Can I choose the colour inside a carton?
How is freight calculated?
Can you ship to my country?
Do you provide certificates?
What if the goods arrive damaged?
Tell us what you need and we come back with a quote — contact us →